Partner Resources

Residents and organizations play a key role in helping to reduce road and water softener salt use and pollution to our waters.  Join us! Help spread the word and encourage neighbors and local businesses to take action to minimize salt use. It's easy, The WI Salt Wise Partnership has a variety of materials, articles and other resources that organizations or groups can use or modify. 

Tools for talking to Neighbors and Businesses

Key messages to share:

  1. Once you put salt down, it doesn’t go away. Instead, it travels into our lakes, rivers, streams and wetlands, putting our aquatic life at risk and endangering our freshwater resources. It only takes one teaspoon of salt to pollute up to 5 gallons of water.
  2. Believe it or not, this 12 oz. cup of salt is enough to treat an entire 20-foot driveway or 10 sidewalk squares. Scatter the salt leaving space between the grains (as shown in the pattern on the cup).
  3. When pavement temps drop below 15, salt won’t work. Switch to sand for traction or a different ice melter (PDF) that works at lower temperatures.
  4. Hire a winter maintenance professional that has already been certified through the Winter Salt Certification Program or encourage your current applicator to become certified. If you see your favorite local business overapplying salt, ask them to talk to their applicator about certification and share this handout with them.

Tools to help spread the word:

  • Outreach Kit: Kit contains talking points, an eSalt Wise Cupsxample newsletter article, social media posts, and other information that you can easily share to encourage others to be Salt Wise.
  • Door to Door Handout: to help you talk to your neighbors
  • Business Handout: to help you talk to salt applicators and local businesses
  • Salt Wise Cup: a cup for the salt bucket with a handy reminder that a 12 oz cup full of salt is enough to cover 10 sidewalk square. If you live in Dane County, and help us with outreach, we can supply these. If you live elsewhere, you can order your own using this graphic.
  • Get Social: share our messages on Facebook, Twitter, and our YouTube videos to increase our impact.


If you see someone applying the correct amount of salt, make sure to thank them for their efforts. You can share these positive messages on social media using the tag #WISaltWise