Working together to keep Freshwater Fresh!

We rely on salt to keep our roads safe in the winter and to soften water in our homes year-round but using more salt than is needed comes with a heavy price. In Wisconsin and much of the United States, chloride from salt is infiltrating into our lakes, streams and groundwater.  Learn more about #thetruecostofsalt and how you can make a difference.

It only takes 1 teaspoon of salt to pollute 5 gallons of water to a level that is toxic for freshwater ecosystems. We can all work together to promote best practices!

Wisconsin Salt Wise Industry Champions