As leaders of Wisconsin, you want to keep your citizens safe. When winters hits, safe driving conditions become a priority. Fortunately, we have effective ways to maintain drivable conditions, including using road salt. But many people believe that using more salt is more effective — a false and costly practice that leads to irreversible environmental damage.
We need to make a salting change, and it starts with our leaders. When homeowners, salt applicators and emergency services overuse road salt, it’s an expensive mistake. 1 ton = $800 + $3,300 of damages to buildings, bridges and other infrastructure. It also harms our water supply and affects aquatic life. The road salt used can never be recovered once it’s applied; seventy percent of the road salt applied remains in the watersheds for months and threatens our lakes, fisheries and the tourism Wisconsin waters bring. Madison’s Lake Wingra’s chloride concentration has increased from 5 mg/L before the use of road salt to 115 mg/L today. The story reads very similarly for our other lakes.
Oversalting costs taxpayers and jeopardizes the health of our water resources, the foundation of our economy, environment and quality of life. Many of our citizens are taking notice and want action and leadership.
WI Salt Wise thanks the stores below for posting WI Salt Wise signs in their locations this winter.
We appreciate their help getting the word out about smart winter maintenance!